In the UK Simply Be are known for their big choice of dresses for the more curvier ladies out there. From smart work wear styles for the office to pretty day dresses, gorgeous party dresses and elegant evening gowns.
When Simply Be were considering making the move to selling their products overseas they were looking for the right type of company to help promote their wares and naturally Madison Plus was this company.
Madison Plus was created by Erica Young and Aimee Cheshire when they spotted a void in the market for plus size fashions. In U.S the average woman wears a size 14 (UK size 16), and an estimated 56 percent of American women wear plus sizes. I would say the UK is not far behind that. Realizing their mission for helping plus size women, they decided to create the website that would encompass everything they found in the contemporary market and dreamed about for the plus size market. MadisonPlus.com is the realization of that dream
Click here to visit Madison Plus' New Lookbook for Simply Be
Article Author: Donna Sturge
The Simply Be Lookbook is A Madison Plus Production
Photographer: Daniel Martinez